It is crucial to write an effective job description when seeking to attract top talent, especially when it comes to Generation Z candidates. With the competitive job market of today, your job listing needs to stand out among the crowd. Gen Z is the first truly digital generation, and they have different expectations and preferences when it comes to job searching.
After those potential candidates click on your job listing, you only have a few seconds to grab their attention and keep them interested long enough to apply. The most common mistakes employers make when creating job listings are writing descriptions that are too long, being vague on pay, or asking for the impossible (i.e. posting an entry-level job that requires three years of experience). In this article, we share our insights to help you avoid common mistakes when listing a job to catch the attention of Gen Z.
Here are 5 tips you can implement to write effective job descriptions that will attract the right candidates for your company.
1. Simplify Descriptions
The first key aspect of creating an effective job listing for Gen Z candidates is simplifying and shortening long job descriptions. Many job listings tend to be overly detailed and lengthy, which can be overwhelming and off-putting to Gen Z candidates who are used to consuming information quickly and easily. Instead, focus on providing a clear and concise overview of the position and its responsibilities, while still including all of the necessary information.
2. Pique Interest
Next, focus on writing a job description that piques their interest. Instead of giving away all the details of the job, use the posting to entice them to apply and learn more. Highlight the company’s culture, values, and mission, as well as any unique opportunities or benefits that the position offers. Use eye-catching headlines and visuals to grab their attention and make the listing stand out.
3. Optimize for Mobile
In order to attract Gen Z candidates, it is important to make sure the listing is mobile-friendly and easy to read on smaller screens. The majority of Gen Z candidates search for jobs on their smartphones, so it’s essential that your posting is optimized for mobile viewing. Using a mobile-friendly job search app like Jipe makes it simple for you to optimize your job listing for mobile thanks to Jipe’s mobile-specific interface.
4. Use Inclusive language
Use the right language and tone in your job listing. Gen Z candidates are more likely to respond to listings that use inclusive language, and that align with their values and beliefs. Use gender-neutral language and avoid using jargon or complex language that may be difficult to understand. Highlight the company’s commitment to social and environmental causes. Gen Z candidates are more likely to be engaged in issues such as climate change, social justice, and equality, and they want to work for companies that align with those values.
5. Implement Employer Branding
Showcase what you can offer to them! Your job listing can stand out by highlighting what they will get from you, rather than what you need from them. Whether your company excels in high-pay, amazing culture, or schedule flexibility, make sure you communicate who you are as an employer so they know what to expect. When you clearly communicate your employer branding in your job listings, you’ll likely find candidates that value the same things your company values and who will stick around for longer.
Creating an effective job listing for Gen Z candidates requires a different approach than those targeting previous generations. It’s important to simplify and shorten job descriptions, pique their interest, and use the right language and tone. Highlighting company culture, values, and mission, as well as any unique opportunities or benefits the position offers, is essential. Utilizing mobile-friendly design, inclusive language, and highlighting the company’s commitment to social and environmental causes and flexible working arrangements will also help to attract Gen Z candidates.